Four Pleasures Framework

For your final design in Project One: Experience Enrichment, you will need to carry out a four-pleasures analysis similar to the poster here.

Don't forget to read Patrick Jordan's Nov 1997 article: Putting pleasure into products. IEE Review, Vol 43 No 6 pp 249-252.

Ideo-pleasure

People patronize products which display or satisfy their ideological beliefs. Jogging strollers were designed for people who want to be active and fit while taking their babies for a stroll around the park; the Dyson bagless vacuum cleaner caters for those who dislike the idea of disposable vacuum bags.

Ideo-pleasure: sustainability

Many people support products which show their ideologies in the preservation and conservation of the natural environment.

Last year the ABC show The Gruen Transfer challenged advertising designers to create an ad which helps people believe that climate change is a good thing.