S4 Combination with transparent

©2002 Jonathan Ive for Apple Computers. iMac G3.

S3 New appearance, known product

©2002 Box & Dice. http://www.wovinwall.com/products/wovinwall.html.

S2 New material, looks familiar

©2006 Henriette Melchiorsen for Menu. Rubber Vase.

S1 New material, unknown characteristics

©2004 Vincent de Rijk for OMA. Prada Sponge.




©2006 Erin Hayne + Nuno Gonçalves. The Swamp Collection

S6 Visual Illusion

AXE Effect towels, by Clinton Manson and Dominic Stallard of Lowe Mena Dubai, 2007

Illusion acrylic table by John Brauer for Essey, 2007

Donsbedovertrek by Ché Mannenblad, 2007

Bus and truck graphics

S5 Hidden material characteristics

Soft mosaic collection, by Jürgen Mayer for Bisazza, 2004

Surprise as a Design Strategy

Geke DS Ludden, Hendrik NJ Schifferstein, and Paul Hekkert. 2008. Surprise as a Design Strategy. Design Issues, Vol 24, No 2.


S1 New material with unknown characteristics
S2 New material that looks like familiar material
S3 New appearance for known product or material
S4 Combination with transparent material
S5 Hidden material characteristics
S6 Visual illusion