Four Pleasures Framework

For your final design in Project One: Experience Enrichment, you will need to carry out a four-pleasures analysis similar to the poster here.

Don't forget to read Patrick Jordan's Nov 1997 article: Putting pleasure into products. IEE Review, Vol 43 No 6 pp 249-252.

Socio-pleasure

People patronize certain products to show that they belong to some social group. Starbucks appeals to certain groups of people (apparently they are less preferred in Australia: 61 of its 84 stores were planned for closure in Aug 2008, believed to be due to a failure in truly understanding Australia's cafe culture).

Doc Martens boots and shoes are especially popular among skinheads, punks, grungers and members of a few other youth subcultures.