People patronize certain products to show that they belong to some social group. Starbucks appeals to certain groups of people (apparently they are less preferred in Australia: 61 of its 84 stores were planned for closure in Aug 2008, believed to be due to a failure in truly understanding Australia's cafe culture).
Doc Martens boots and shoes are especially popular among skinheads, punks, grungers and members of a few other youth subcultures.
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