In this book Hendrik Schifferstein and Paul Ekkert define product experience as "all possible affective experiences involved in human product interaction".They categorize three types of product interactions:
1. Instrumental interaction: when we use, operate or manage products.
Example: we experience irritation when TV doesn't respond to remote control, and pleasure when a well-designed online booking system proves easy to operate.
2. Non-instrumental interaction: do not directly serve a function in operating a product.
Example: playing with or caressing a product, being delighted by the soft touch of a seat.
3. Non-physical interaction: when we fantasise about, remember, or anticipate usage or possible consequences of interaction.
Example: we desire for a new abdominal workout device with the anticipation that with this device the perfect body is within reach.
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